Category Archive for "Business"

The Right Way to Offer Freebies – Tips for Getting it Right

When I think of “FREE,” I get flashes of angry Black Friday mobs and that inevitable “Sorry, we’re all out,” message. The internet is full of freebies. Some offers seem like scams, while others are legitimately great deals. With so many of these giveaways online and in-store, how can a small business compete? We’ve got a few tips for getting your freebies and deep discounts noticed without sacrificing value, profit, or sanity. Giving away free items can benefit your business in several ways. “Free” is as low-risk as customers can get, so getting people to sample your product or service is relatively...

Step Up Your Game – Get Involved In Your Community!

What are you doing to hold your business to a higher standard? It’s great if you’ve got your local booster club’s sticker in your front shop window, but what are you really doing as a business to stand out? Besides mailing in a check every high school football season, what actions are you taking to define your company as one that truly cares about its customers and community? If you ‘d be nervous answering these questions in front of a board of investors, it’s time you take a look at your mission statement and the social or community section of your...

7 Small Town, Small Business Mistakes

7 Deadly Sins, 7 Habits of Highly Effective People, 7 Dwarves, 7-Eleven, and now… 7 Small Town, Small Business Mistakes you don’t want to make. 1. Jumping on the bandwagon 2. Being too casual 3. Taking criticism personally 4. Failing to shop around for vendors 5. Sticking to local customer markets 6. Making competition personal 7. Not taking advantage of the local Chamber Jumping on the bandwagon. One of our biggest pet peeves is finding businesses and organizations using Facebook profiles instead of pages. Small towns break this “silly rule” all the time. (See Terms of Service and the definition...