Freedom In Business: Path From Infantry Marine To Gruntrepreneur

Our entire lives, we are told what to do by other people. As a kid, you answer to parents, teachers, and principals. While many go off to college at 18 and experience quite a bit of freedom, others decide military service is the path to go. Bootcamp isn’t an easy adjustment, and I’d argue that the Marine Corps’ is the hardest, no contest. Upon deciding on the branch of service, some decide to go into the infantry… the grunts. Oftentimes, the infantry feels like an endless bootcamp. Adherence to “instant willingness and obedience to orders” is paramount in combat, so it...
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Saint Patrick’s Day Business Mixer

We’ve been members of the Wharton Chamber of Commerce for about 1 year now. Through this membership, we’ve made many new connections and gained new clients and friends. Though we don’t yet have a brick-and-mortar location, Kapeesh wanted a way to let our clients and friends know that WE’RE LUCKY TO HAVE YOU. That said, we’d like to invite you and representatives from your business to our first ever Business Mixer on Thursday, March 17th. Because it falls on Saint Patrick’s Day, we’re going all out with shamrock decorations and green beer! Download a PDF event flyer here. Come on...
How To Use Facebook's Grid Tool

How To Use Facebook’s Grid Tool For Better Ad Images

Facebook’s ad approval algorithms can cause confusion. We’ve had several clients ask us about the process, and most of the time it’s because they’ve tried to boost a post that includes an image with text on it. So… how slight can image differences be between an approved and rejected ad? Check out these two images we uploaded to the Facebook Grid Tool: Rejected by Facebook’s Grid Tool at 32% Approved by Facebook’s Grid Tool at 12%   Are you surprised at all by the 20-point difference between the two images? We only had to edit our image slightly to make a...
Scariest Email Marketing Mistakes

10 Of The Scariest Email Marketing Mistakes

As we get closer to Halloween, our need to get creeped-out grows. Haunted houses, scary stories, paranormal television shows… the list goes on. Speaking of lists, check out our list of Nearly 600 Creepy, Awful, and Unnerving Wikipedia Articles. We decided to do things a bit differently by combining one of our favorite topics, email marketing, with scared reaction GIFs that are only slightly exaggerated versions of our ACTUAL reactions when we come across these mistakes in our own inbox. Prepare yourselves for our list of… Reactions to 10 of the Scariest Email Marketing Mistakes 1. The email is just one....
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Earn Your Badge: Facebook Response Time Matters!

Page Administrators across Facebook are beginning to see a few new messages when they log into their accounts. We noticed a couple of our social media management clients had the opportunity to earn a new “Very Responsive to Messages” badge back in June, before we’d read anything about the service rolling out. Now that we’ve had some time to check things out, here’s what we know: The goal: To get one of these bad boys on your Facebook Page for all to see. Being given a badge like this from Facebook shows your fans, prospects, and competitors that you’re on top...
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“Kapeesh” Is A Funny Name. What Gives?

Capeesh? Capiche. Capisce? KAPEESH. Our name’s kind of funny. We get it – you want to know what we were thinking. Is it German, Italian, Czech, or something else? And why do we spell it weird on top of that? Well, here’s the story. Hope you enjoy it. Interjection, slang – Do you understand? – I understand. [From Italian capisce, third person singular present tense of capire ‘to understand’.] From owner, Amy Morales: I grew up in a small town, in a house with lots of rules. Like most tweens and teens, I needed a few reminders about those rules...
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The REALmarketing Program for Real Estate Professionals

Our real estate marketing and design program is composed of services specific to a REALTOR®’s needs – from brochures, photography, and listing flyers to professionally-written blog and print articles, we’ve got you covered. Programs are completely customizable. Social media networking, blogging, YouTube video, email marketing, and branded event materials are all major parts of a modern real estate professional’s toolkit – how are you holding  up? You’re in the business of making the sale and closing deals – we’ll take care of the creative. Download a REALmarketing Program Services sheet to share with your favorite REALTOR®, broker, or agency. Request A Quote...
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“Get Set” Online Presence & Web Listing Audit

According to InternetLiveStats.com, Google now processes 40,000 search queries every second. 16% to 20% of those searches have never been asked before. How important is it to you that when your customer Googles you, you’re there for them? If you don’t have a Google Listing set up, or your current listings across the web are incorrect, we’ll get them set up for you! Normally $500, we can offer insights that will boost your online visibility for a special rate of $250. We’ll also provide metrics and suggestions for future services you would benefit from. Take advantage now – this is...
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Facebook Offers Free Bluetooth® Beacons to Businesses

Facebook is now taking requests from Business Page admins to reserve BLUETOOTH® beacons that will connect with nearby mobile devices to display customized Facebook Place Tips at the top of users’ news feeds. What does any of this mean? Let us break it down for you: Facebook Business Page A Facebook Page is the commercial/business version of a Facebook user profile – and so much more. A Facebook Page gives your business a voice and presence on Facebook so you can find new customers and stay connected with people. If you are a business or organization using a Facebook personal...
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Pivotal Online Marketing Updates: Spring 2015

We’ve been hit by two separate waves of online marketing change in the last month – Google’s “Mobilegeddon” and Facebook’s Algorithm Update. Both of these events impact our clients and other small business owners in ways we’d like to explain below. Google “Mobilegeddon” Around April 21st, 2015, Google launched their new, real-time search algorithm that affects searches completed on a mobile device. Websites that are mobile-friendly are now being given higher rankings than those sites without a mobile layout or with a poorly-designed mobile layout. What does it mean for small businesses? Business owners who were not initially convinced of...
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The Right Way to Offer Freebies – Tips for Getting it Right

When I think of “FREE,” I get flashes of angry Black Friday mobs and that inevitable “Sorry, we’re all out,” message. The internet is full of freebies. Some offers seem like scams, while others are legitimately great deals. With so many of these giveaways online and in-store, how can a small business compete? We’ve got a few tips for getting your freebies and deep discounts noticed without sacrificing value, profit, or sanity. Giving away free items can benefit your business in several ways. “Free” is as low-risk as customers can get, so getting people to sample your product or service is relatively...
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Step Up Your Game – Get Involved In Your Community!

What are you doing to hold your business to a higher standard? It’s great if you’ve got your local booster club’s sticker in your front shop window, but what are you really doing as a business to stand out? Besides mailing in a check every high school football season, what actions are you taking to define your company as one that truly cares about its customers and community? If you ‘d be nervous answering these questions in front of a board of investors, it’s time you take a look at your mission statement and the social or community section of your...
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Getting Users to Share Your Content Online

It’s a common belief in the digital marketing world that content like links, videos, and blog posts shared through email and social media sites carry more weight for your brand than paid online ads. Thankfully, GE’s latest study was able to gather data to support that concept. If a blog post is published and no one shares it, did it ever exist at all? Now that the statistics are in, it’s more important than ever to make sure you’re doing everything you can to get your content shared (if not “go viral”). Make it easy to share If you’re trying...
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[FREE DOWNLOAD] Your 8-Step Online Marketing Plan

It’s almost 2015. By now, most business owners understand they need some sort of web presence to get noticed by today’s consumer. But many clients we come across are overwhelmed by the different options and have no idea where to begin with their online marketing. We’ve put together an 8-step guide to walk any business owner through some of the best actions they can take to get their business noticed online. Click the image below or follow this link to open and download a FREE PDF Guide. Your 8-Step Online Marketing Plan Or How To Make Your Business Stand Out...
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Nearly 600 Creepy, Unnerving, Awful, and Scary Wikipedia Articles

Hi there, goblins and ghouls. Let’s take a break from all the marketing and design chatter. Each year in October, I get more interested in all things paranormal or just plain creepy. For the past 3 years, I’ve gone online to find and read a list of about 130 creepy Wiki articles. There’s a list that’s made its rounds – passed around on StumbleUpon. Well this year, I didn’t want to read the same list. I wanted new stories and new topics to pour over. I found several lists and forums online (sources below), compared them, and then found some of...
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7 Small Town, Small Business Mistakes

7 Deadly Sins, 7 Habits of Highly Effective People, 7 Dwarves, 7-Eleven, and now… 7 Small Town, Small Business Mistakes you don’t want to make. 1. Jumping on the bandwagon 2. Being too casual 3. Taking criticism personally 4. Failing to shop around for vendors 5. Sticking to local customer markets 6. Making competition personal 7. Not taking advantage of the local Chamber Jumping on the bandwagon. One of our biggest pet peeves is finding businesses and organizations using Facebook profiles instead of pages. Small towns break this “silly rule” all the time. (See Terms of Service and the definition...
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The Gruntrepreneur Program for Infantry Marines

We’ve worked with some of the best clients over the years. Working with business owners, we’ve shared the joy of ownership and the stresses of starting up. Entrepreneurship is at the top of the list of the most rewarding, risky, miserable, and enjoyable experiences out there. Turning a dream into a reality can be tough. It can be tougher for those returning to civilian life after years of being on the front lines of America’s greatest fighting force, the United States Marine Corps. We’re pleased and honored to announce a marketing and design discount program specifically for Marine Infantry Veterans inspired by The...