Posts Tagged "Facebook"

How To Use Facebook's Grid Tool

How To Use Facebook’s Grid Tool For Better Ad Images

Facebook’s ad approval algorithms can cause confusion. We’ve had several clients ask us about the process, and most of the time it’s because they’ve tried to boost a post that includes an image with text on it. So… how slight can image differences be between an approved and rejected ad? Check out these two images we uploaded to the Facebook Grid Tool: Rejected by Facebook’s Grid Tool at 32% Approved by Facebook’s Grid Tool at 12%   Are you surprised at all by the 20-point difference between the two images? We only had to edit our image slightly to make a...

Earn Your Badge: Facebook Response Time Matters!

Page Administrators across Facebook are beginning to see a few new messages when they log into their accounts. We noticed a couple of our social media management clients had the opportunity to earn a new “Very Responsive to Messages” badge back in June, before we’d read anything about the service rolling out. Now that we’ve had some time to check things out, here’s what we know: The goal: To get one of these bad boys on your Facebook Page for all to see. Being given a badge like this from Facebook shows your fans, prospects, and competitors that you’re on top...

Facebook Offers Free Bluetooth® Beacons to Businesses

Facebook is now taking requests from Business Page admins to reserve BLUETOOTH® beacons that will connect with nearby mobile devices to display customized Facebook Place Tips at the top of users’ news feeds. What does any of this mean? Let us break it down for you: Facebook Business Page A Facebook Page is the commercial/business version of a Facebook user profile – and so much more. A Facebook Page gives your business a voice and presence on Facebook so you can find new customers and stay connected with people. If you are a business or organization using a Facebook personal...

Pivotal Online Marketing Updates: Spring 2015

We’ve been hit by two separate waves of online marketing change in the last month – Google’s “Mobilegeddon” and Facebook’s Algorithm Update. Both of these events impact our clients and other small business owners in ways we’d like to explain below. Google “Mobilegeddon” Around April 21st, 2015, Google launched their new, real-time search algorithm that affects searches completed on a mobile device. Websites that are mobile-friendly are now being given higher rankings than those sites without a mobile layout or with a poorly-designed mobile layout. What does it mean for small businesses? Business owners who were not initially convinced of...

[FREE DOWNLOAD] Your 8-Step Online Marketing Plan

It’s almost 2015. By now, most business owners understand they need some sort of web presence to get noticed by today’s consumer. But many clients we come across are overwhelmed by the different options and have no idea where to begin with their online marketing. We’ve put together an 8-step guide to walk any business owner through some of the best actions they can take to get their business noticed online. Click the image below or follow this link to open and download a FREE PDF Guide. Your 8-Step Online Marketing Plan Or How To Make Your Business Stand Out...