Posts Tagged "marketing"

marine corps infantrymen gruntrepreneur logos

4 Years of #Gruntrepreneur Success: Working with Marine Infantrymen

We recently moved the office from the back room of our house to the converted formal dining room, which is considerably larger. While relocating all the files and equipment, I came across a collection of the logos belonging to Grunt-owned businesses we’ve touched. It’s easy to forget how many we’ve done, especially since I’m just coming on board. In the last 4 years, Kapeesh has worked with almost a dozen Marine infantrymen on logos, websites, and other marketing services. It’s incredible how far we’ve come, and I look forward to taking it so much further. When I left the Marine Corps, I was...

Freedom In Business: Path From Infantry Marine To Gruntrepreneur

Our entire lives, we are told what to do by other people. As a kid, you answer to parents, teachers, and principals. While many go off to college at 18 and experience quite a bit of freedom, others decide military service is the path to go. Bootcamp isn’t an easy adjustment, and I’d argue that the Marine Corps’ is the hardest, no contest. Upon deciding on the branch of service, some decide to go into the infantry… the grunts. Oftentimes, the infantry feels like an endless bootcamp. Adherence to “instant willingness and obedience to orders” is paramount in combat, so it...

Saint Patrick’s Day Business Mixer

We’ve been members of the Wharton Chamber of Commerce for about 1 year now. Through this membership, we’ve made many new connections and gained new clients and friends. Though we don’t yet have a brick-and-mortar location, Kapeesh wanted a way to let our clients and friends know that WE’RE LUCKY TO HAVE YOU. That said, we’d like to invite you and representatives from your business to our first ever Business Mixer on Thursday, March 17th. Because it falls on Saint Patrick’s Day, we’re going all out with shamrock decorations and green beer! Download a PDF event flyer here. Come on...
How To Use Facebook's Grid Tool

How To Use Facebook’s Grid Tool For Better Ad Images

Facebook’s ad approval algorithms can cause confusion. We’ve had several clients ask us about the process, and most of the time it’s because they’ve tried to boost a post that includes an image with text on it. So… how slight can image differences be between an approved and rejected ad? Check out these two images we uploaded to the Facebook Grid Tool: Rejected by Facebook’s Grid Tool at 32% Approved by Facebook’s Grid Tool at 12%   Are you surprised at all by the 20-point difference between the two images? We only had to edit our image slightly to make a...
Scariest Email Marketing Mistakes

10 Of The Scariest Email Marketing Mistakes

As we get closer to Halloween, our need to get creeped-out grows. Haunted houses, scary stories, paranormal television shows… the list goes on. Speaking of lists, check out our list of Nearly 600 Creepy, Awful, and Unnerving Wikipedia Articles. We decided to do things a bit differently by combining one of our favorite topics, email marketing, with scared reaction GIFs that are only slightly exaggerated versions of our ACTUAL reactions when we come across these mistakes in our own inbox. Prepare yourselves for our list of… Reactions to 10 of the Scariest Email Marketing Mistakes 1. The email is just one....

Earn Your Badge: Facebook Response Time Matters!

Page Administrators across Facebook are beginning to see a few new messages when they log into their accounts. We noticed a couple of our social media management clients had the opportunity to earn a new “Very Responsive to Messages” badge back in June, before we’d read anything about the service rolling out. Now that we’ve had some time to check things out, here’s what we know: The goal: To get one of these bad boys on your Facebook Page for all to see. Being given a badge like this from Facebook shows your fans, prospects, and competitors that you’re on top...

“Kapeesh” Is A Funny Name. What Gives?

Capeesh? Capiche. Capisce? KAPEESH. Our name’s kind of funny. We get it – you want to know what we were thinking. Is it German, Italian, Czech, or something else? And why do we spell it weird on top of that? Well, here’s the story. Hope you enjoy it. Interjection, slang – Do you understand? – I understand. [From Italian capisce, third person singular present tense of capire ‘to understand’.] From owner, Amy Morales: I grew up in a small town, in a house with lots of rules. Like most tweens and teens, I needed a few reminders about those rules...

Pivotal Online Marketing Updates: Spring 2015

We’ve been hit by two separate waves of online marketing change in the last month – Google’s “Mobilegeddon” and Facebook’s Algorithm Update. Both of these events impact our clients and other small business owners in ways we’d like to explain below. Google “Mobilegeddon” Around April 21st, 2015, Google launched their new, real-time search algorithm that affects searches completed on a mobile device. Websites that are mobile-friendly are now being given higher rankings than those sites without a mobile layout or with a poorly-designed mobile layout. What does it mean for small businesses? Business owners who were not initially convinced of...

7 Small Town, Small Business Mistakes

7 Deadly Sins, 7 Habits of Highly Effective People, 7 Dwarves, 7-Eleven, and now… 7 Small Town, Small Business Mistakes you don’t want to make. 1. Jumping on the bandwagon 2. Being too casual 3. Taking criticism personally 4. Failing to shop around for vendors 5. Sticking to local customer markets 6. Making competition personal 7. Not taking advantage of the local Chamber Jumping on the bandwagon. One of our biggest pet peeves is finding businesses and organizations using Facebook profiles instead of pages. Small towns break this “silly rule” all the time. (See Terms of Service and the definition...